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Recently, Apple has announced that they are rolling out big changes to data tracking permissions in iOS 14 that will allow users to opt-in or out of this kind of tracking. These privacy changes could adversely affect Facebook advertisers, publishers, and app developers, which caused quite a stir among the e-commerce industry, in the sense that advertising will be less effective and small businesses will suffer.

In this video, I am going to walk you through my personal assumptions about Apple’s newest policy update, whether there is really something to be concerned about or not. I’ll also show you how to adjust your attribution settings for campaign optimization and track people to their purchases as an alternative solution to changes made by Apple.

I’d love to hear your comments on other challenges you might be having with running your ads on Facebook. Subscribe to my channel for more videos about sales and digital marketing.